In our first episode, we chat marketing and sales alignment,
media relations and the tools that make tech marketing possible
with Compuware Chief Marketing Officer Mitzi Hunter and Director of
Enterprise Accounts Carlen Self.
How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how."
Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.